Runway's Big Ad Contest is taking 30-to-60-second spots built around seven fictional briefs, with submissions closing April 1 and prizes up to $100,000. Treat it like a live client sprint and lock your concept fast if you already have a paid Runway plan.
Runway is framing this as a short-form ad challenge rather than a general film festival. Its announcement thread asks creators to make commercials for fictional products, and the launch video contest promo packages it like a real brand brief rather than an open-ended showcase.
That matters for the kind of work likely to land well: concise concepting, product-world building, and polished commercial craft. The companion contest page describes seven separate briefs, each with its own creative ask, so this is closer to a live client sprint than a pure style exercise.
Runway's official contest page says submissions can come from individuals or teams, but everyone needs an active paid Runway plan. Ads must be original works created in Runway, can use any of the platform's models, and must respond directly to an assigned brief. The same page says entries should be high-quality, respectful, and submitted with the official watermark intact.
Prize money is structured like a tiered awards slate. The rules summary lists a $50,000 grand prize for the top ad, plus additional prizes for runners-up and finalists, bringing the total pool to as much as $100,000. Judging centers on concept, craft, impact, originality, and how well the piece answers its brief.
Runway opened a two-week contest asking creators to make 30-60 second ads for seven fictional products, with prizes up to $100K and paid-plan access required. Use it to build spec work under a real brief and test whether AI ad craft can also perform.
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Make any ad for your chance to win up to $100K. With Runway's Big Ad Contest for Products That Don't Exist. Enter today. Submissions close April 1st. Learn more at the link below. #RunwayBigAdContest
