OpenAI said it is shutting down the Sora app and will share timelines for the app and API, plus instructions for preserving work. Creators should export assets and test replacement tools now if they built remix-heavy video workflows on Sora.
Posted by mikeocool
The Twitter post from @soraofficialapp announces: "We're saying goodbye to the Sora app. To everyone who created with Sora, shared it, and built community around it: thank you. What you made with Sora mattered... We'll share more soon, including timelines for the app and API and details on preserving your work." This signals OpenAI shutting down its AI video generation app Sora due to high costs and strategic shift.
OpenAI’s message is simple: “We’re saying goodbye to the Sora app,” with a promise to share app and API timelines and instructions for preserving existing work. That makes this more than a UI sunset; it puts both access and asset continuity in play for anyone who used Sora as a repeatable production tool official notice.
The Hollywood Reporter report says the shutdown is immediate and describes it as part of a shift away from standalone AI video apps. The same report says OpenAI had already been navigating rights and likeness controls around the product, which helps explain why this story lands as a product reversal for video creators rather than a routine feature cleanup THR report.
The most concrete creator loss in the evidence is not image quality or render speed. It is workflow. As one creator puts it, Sora made remixing easy: users could scroll a feed, pick a clip, and riff on it instead of writing a long prompt from scratch. If your process depended on that social prompt-discovery loop, replacing Sora means replacing the feed behavior as much as the model.
Some creators are already naming substitutes. In one example, a user says they are switching to Seedance 2 for avatar-style video because it looks better to them and avoids Sora’s moving watermark; the attached Seedance avatar demo shows the kind of short talking-head output they mean. Separately, discussion summarized in the HN thread claims OpenAI is also discontinuing a developer version of Sora and will not support video inside ChatGPT, but that remains community-sourced context until OpenAI publishes the promised timelines.
Posted by mikeocool
This matters as a creator-tool shutdown: Sora was being used for making and sharing AI video, and OpenAI says it will share timelines for the app/API and how to preserve work. The thread also reflects skepticism about AI video as a social/creative medium versus a novelty, which is useful context for creators choosing tools and workflows.
Topview added Seedance 2.0 to Agent V2, pairing multi-scene generation with a storyboard timeline and Business Annual access billed as 365 days of unlimited generations. That moves longform video workflows toward editable sequences instead of stitched clips.
promptCreators are turning Nano Banana 2 prompting into reusable playbooks built around grids, reference turnarounds, effect templates and product-shot skeletons. That matters because repeatable prompt systems make ads, posters and styled social assets easier to scale without losing consistency.
releaseLuma launched Agents for creative work, with creator tests focused on keeping characters, lighting and environments coherent across multi-scene sequences. Use it to cut file juggling and lock image generation to Uni-1 when you need tighter control.
releaseKimi Slides turns prompts or uploaded files into editable decks, then exports them as PPT or images with dense consulting-style layouts intact. Brand, sales and product teams can draft structured presentations fast and keep refining them in familiar slide tools.
updateTopview is promoting a 47% discount on its Business Annual plan, which includes unlimited Seedance 2.0 generations, while creator tests highlight multi-scene continuity and seamless music. If you want to stretch Seedance from short clips into longer, more coherent film workflows, this is the plan to watch.
One of the really cool things about Sora was the remixing culture. It made it super easy for new creators to get started - scroll a feed, see something you like, and riff on it (vs. writing your own long prompt). Hope to see that brought to other AI video products!
With Sora gone, I'll be using Seedance 2 as my video avatar when I need one. Higher quality and no annoying watermark dancing around.
OpenAI to Shut Down the Sora Video App hollywoodreporter.com/business/digit…
